Narrow search
Showing 1 - 9 of 9
Cover Image
Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza; Pike, Steven; Lings, Ian - In: Tourism management : research, policies, practice 42 (2014), pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
Cover Image
Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
Cover Image
Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Cover Image
Stopover destination image : using the repertory test to identify salient attributes
Pike, Steven; Kotsi, Filareti - In: Tourism management perspectives : TMP 18 (2016), pp. 68-73
Persistent link: https://www.econbiz.de/10011487014
Cover Image
Tracking brand positioning for an emerging destination : 2003 to 2015
Pike, Steven; Gentle, Jane; Kelly, Louise; Beatson, Amanda - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 3, pp. 286-296
Persistent link: https://www.econbiz.de/10011884810
Cover Image
Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti; Pike, Steven; Gottlieb, Udo - In: Tourism management : research, policies, practice 69 (2018), pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
Cover Image
Stopover destination attractiveness : a quasi-experimental approach
Pike, Steven; Pontes, Nicolas; Kotsi, Filareti - In: Journal of destination marketing & management 19 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012548294
Cover Image
Stopover destination image : perceptions of Dubai, United Arab Emirates, among French and Australian travellers
Pike, Steven; Kotsi, Filareti - In: Journal of travel and tourism marketing 35 (2018) 9, pp. 1160-1174
Persistent link: https://www.econbiz.de/10011942054
Cover Image
Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti; Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 573-587
Persistent link: https://www.econbiz.de/10012483434