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The impact of perceived brand globalness on consumers' purchase intention and the moderating role of consumer ethnocentrism : an evidence from Vietnam
Bui Nhat Vuong; Ha Nam Khanh Giao - In: Journal of international consumer marketing 32 (2020) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10012200799
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The influence of country of origin image on Vietnamese consumer attitudes towards Vietnamese garments
Ha Nam Khanh Giao - In: International journal of applied business and economic … 16 (2018) 2, pp. 435-442
Persistent link: https://www.econbiz.de/10012007432
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How destination image factors affect domestic tourists revisit intention to ba ria-vung tau province, vietnam
Ha Nam Khanh Giao; Ngan Nguyen Thi Kim; Phuc Nguyen … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 6, pp. 209-220
Persistent link: https://www.econbiz.de/10012667878
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The influence of Country of Origin Image on Vietnamese Consumer Attitudes Towards Vietnamese Garments
Ha Nam Khanh Giao - 2020
The study analyses the factors of Country of Origin Image influencing Vietnamese consumer attitudes towards Vietnamese garments by surveying 366 customers. Cronbach's Alpha analysis and EFA analysis together with multiple regression analysis were used with SPSS. The results show that only two...
Persistent link: https://www.econbiz.de/10012823792