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The augmented convention offering : the impact of destination and product images on attendees' perceived benefits
Mody, Makarand Amrish; Gordon, Susan; Lehto, Xinran Y.; … - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011491737
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Integrating country and brand images : using the product : country image framework to understand travelers' loyalty towards responsible tourism operators
Mody, Makarand Amrish; Day, Jonathon; Sydnor, Sandra; … - In: Tourism management perspectives : TMP 24 (2017), pp. 139-150
Persistent link: https://www.econbiz.de/10011810759
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Projected and perceived destination brand personalities : the case of South Korea
Kim, Soyeon; Lehto, Xinran Y. - In: Journal of travel research : a quarterly publication of … 52 (2013) 1, pp. 117-130
Persistent link: https://www.econbiz.de/10009749874
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The many faces of Macau : a correspondence analysis of the images communicated by online tourism information sources in English and Chinese
Tang, Liang; Choi, Soojin; Morrison, Alastair M.; … - In: Journal of vacation marketing : an international journal 15 (2009) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003824381