This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and...

Gnoth and Mateucci (2014) develop a phenomenological point of view and explain how tourists’ consciousness of their own activity determines how they experience a destination. This model is applied here to see how golf tourists might experience their destination and turn it into a meaningful...