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~subject:"Destinationsmanagement"
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Destinationsmanagement
Sponsorship
17
Sports
17
Sport
16
Sport event
16
Sportveranstaltung
16
Sponsoring
13
Big event
12
Consumer behaviour
12
Großveranstaltung
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Professional sports
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Profisport
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Sportmarketing
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Sports marketing
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Konsumentenverhalten
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Canada
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Kanada
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Brand management
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Markenführung
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Designation of origin
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Herkunftsbezeichnung
8
Welt
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World
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Olympic Games
6
Social Web
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Social web
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Ball game
5
Ballsport
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Brand image
5
Destination management
5
Markenimage
5
Marketing
5
Beziehungsmarketing
4
Bibliometrics
4
Bibliometrie
4
Country image
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Football
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Fußball
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Guerilla marketing
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Guerilla-Marketing
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English
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Nadeau, John
5
Heslop, Louise A.
4
O'Reilly, Norm
4
Armenakyan, Anahit
2
Lu, Irene R. R.
2
Cakmak, Erdinc
1
Rajabi, Enayat
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Verwey, Sonja
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Wardley, Leslie J.
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International journal of sport management and marketing : IJSMM
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing intelligence & planning
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
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"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
Saved in:
2
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
3
Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
4
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
5
Tourism destination image resiliency during a pandemic as portrayed through emotions on Twitter
Nadeau, John
;
Wardley, Leslie J.
;
Rajabi, Enayat
- In:
Tourism and hospitality research : THR
22
(
2022
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012800300
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