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Consumer experience and experiential marketing : a critical review
Schmitt, Bernd; Zarantonello, Lia - 2013
Persistent link: https://www.econbiz.de/10009781365
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Entwicklung einer einzigartigen Arbeitgebermarke auf Basis gelebter Markenwerte bei der TNT Express GmbH
Seifert, Jürgen - In: Erfolgreiches Personalmanagement im demografischen …, (pp. 39-51). 2015
Persistent link: https://www.econbiz.de/10010501308
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Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara; Dahlén, Micael - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
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Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao; Zhao, Xiaoyu; Lee, Changhan - In: Brand management in emerging markets : theories and practice, (pp. 191-199). 2014
Persistent link: https://www.econbiz.de/10010417721
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Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Wolter, Lisa-Charlotte; Fantapié Altobelli, Claudia - In: Interaktive Wertschöpfung durch Dienstleistungen : …, (pp. 631-648). 2015
Persistent link: https://www.econbiz.de/10010532535
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The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten - In: Handbook of research on integrating social media into …, (pp. 73-87). 2015
Persistent link: https://www.econbiz.de/10011294616
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New measure of brand equity status of a basketball club
Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
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Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes; Torres, Pedro - In: Journal of retailing and consumer services 42 (2018), pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
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A cross-product category CBBE study : item response theory perspective
Wang, Luming; Finn, Adam - In: The journal of product & brand management 23 (2014) 3, pp. 200-206
Persistent link: https://www.econbiz.de/10010393864
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The influence of social class on the perceptions of country of origin : national brands produced in overseas locations
Miranda, Mario Joseph; Parkvethee, Narissara - In: Marketing intelligence & planning 31 (2013) 4, pp. 388-404
Persistent link: https://www.econbiz.de/10010340511