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~subject:"Developing countries"
~subject:"Markenimage"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Premiummarke - quo vadis?
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Developing countries
Markenimage
Marketing
126
USA
19
United States
19
Consumer behaviour
17
Konsumentenverhalten
17
Marketing theory
16
Marketingtheorie
16
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16
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16
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15
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14
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169
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28
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Witkowski, Terrence H.
3
Keller, Kevin Lane
2
Chrysochou, Polymeros
1
Chung, Jay Young
1
Hausmann, Maximilian
1
Hoeffler, Steve
1
Kim, Chung Koo
1
Kirchgeorg, Manfred
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Klein, Thomas A.
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Brand management ; Vol. 1
1
Critical marketing : issues in contemporary marketing
1
Cross-cultural and critical perspectives on brands
1
International marketing ; Vol. 2
1
Macromarketing - a global focus ; Vol. 3
1
Macromarketing - a global focus ; Vol. 4
1
PhD / Aarhus School of Business
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental
marketing
research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Financial markets,
marketing
, and information sharing : three essays in industrial organization
Wallace, Rodney B.
-
2000
Persistent link: https://www.econbiz.de/10001667455
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3
Antiglobal challenges to
marketing
in developing countries : exploring the ideological divide
Witkowski, Terrence H.
-
2009
Persistent link: https://www.econbiz.de/10003785630
Saved in:
4
Food health branding : public discourse and health associations
Chrysochou, Polymeros
-
2010
Persistent link: https://www.econbiz.de/10008696924
Saved in:
5
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
6
Building strong brands in a modern
marketing
communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
7
Antiglobal challenges to
marketing
in developing countries : exploring the ideological divide
Witkowski, Terrence H.
-
2009
Persistent link: https://www.econbiz.de/10003876547
Saved in:
8
Marketing
and development : macromarketing perspectives
Klein, Thomas A.
;
Nason, Robert D.
-
2009
Persistent link: https://www.econbiz.de/10003876639
Saved in:
9
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
10
Antiglobal challenges to
marketing
in developing countries : exploring the ideological divide
Witkowski, Terrence H.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 211-244)
.
2008
Persistent link: https://www.econbiz.de/10003673956
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