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~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Dienstleistung
5,338
Services
4,326
Dienstleistungssektor
1,478
Service industry
1,355
services
1,355
Deutschland
1,106
Germany
981
Professional services
829
Theorie
789
Freie Berufe
788
Innovation
784
Theory
778
Service quality
639
Dienstleistungsqualität
638
Relationship marketing
449
Beziehungsmarketing
448
Innovationsmanagement
434
Unternehmensdienstleistung
421
Business services
416
Innovation management
394
Marketing
394
Dienstleistungshandel
371
Consumer behaviour
368
Management
368
Trade in services
368
Konsumentenverhalten
366
Dienstleistungsmanagement
338
Service management
333
Services marketing
326
USA
323
United States
307
Service innovation
284
Customer satisfaction
267
Kundenzufriedenheit
263
Welt
243
World
240
Dienstleistungsinnovation
228
Industrie
228
Freier Beruf
224
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12
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220
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106
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2
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Aufsatz in Zeitschrift
86
Hochschulschrift
56
Thesis
50
Collection of articles of several authors
44
Sammelwerk
44
Lehrbuch
43
Textbook
34
Konferenzschrift
30
Aufsatzsammlung
24
Bibliografie enthalten
22
Bibliography included
22
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21
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21
Graue Literatur
18
Non-commercial literature
18
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16
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15
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15
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7
Ratgeber
7
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6
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6
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5
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5
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3
Reprint
2
Umfrage
2
Amtsdruckschrift
1
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1
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1
Conference paper
1
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1
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1
Government document
1
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1
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1
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1
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1
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1
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German
184
English
147
Polish
3
French
1
Italian
1
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Bruhn, Manfred
27
Meffert, Heribert
18
Kleinaltenkamp, Michael
9
Hadwich, Karsten
8
Meyer, Anton
8
Fließ, Sabine
6
Grönroos, Christian
6
Bitner, Mary Jo
5
Gouthier, Matthias
5
Gremler, Dwayne D.
5
Zeithaml, Valarie A.
5
Corsten, Hans
4
Furrer, Olivier
4
Scheuer, Thomas
4
Vargo, Stephen L.
4
Baron, Steve
3
Fisk, Raymond P.
3
Grove, Stephen J.
3
Helkkula, Anu
3
Huang, Ming-Hui
3
Jaakkola, Elina
3
Laakmann, Kai
3
Lusch, Robert F.
3
McColl-Kennedy, Janet R.
3
Minculescu, Ioana
3
Pepels, Werner
3
Rogoziński, Kazimierz
3
Roth, Stefan
3
Stauss, Bernd
3
Weiber, Rolf
3
Aarikka-Stenroos, Leena
2
Akaka, Melissa Archpru
2
Bauer, Hans H.
2
Benkenstein, Martin
2
Benoit, Sabine
2
Berry, Leonard L.
2
Büker, Bernd
2
Dev, Chekitan S.
2
Dincher, Roland
2
Doerr, John E.
2
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Institution
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Excellence-in-Service-Konferenz <6., 2016, Koblenz>
3
Nomos Verlagsgesellschaft
3
Springer Fachmedien Wiesbaden
3
Duncker & Humblot
2
Excellence-in-Service-Konferenz <5., 2015, Koblenz>
2
American Marketing Association
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Edward Elgar Publishing
1
IGI Global
1
RWTH Aachen
1
Special Educators' Conference <1, 1981, Orlando, Fla.>
1
Springer-Verlag
1
Springer-Verlag GmbH
1
Svenska Handelshögskolan <Helsinki>
1
Technische Universität Kaiserslautern / Lehrstuhl für Marketing
1
Universität St. Gallen
1
W. Kohlhammer GmbH
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
Workshop Dienstleistungsmarketing <17., 2013, München>
1
Workshop Dienstleistungsmarketing <9, 2002, Hagen>
1
Workshop für Dienstleistungsmarketing <10, 2003, München>
1
Workshop für Dienstleistungsmarketing <13, 2008, Ingolstadt>
1
Workshop für Dienstleistungsmarketing <16, 2012, Kaiserslautern>
1
Workshop für Dienstleistungsmarketing <2, 1993, Innsbruck>
1
Zukunftsinitiative Rheinland-Pfalz
1
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SpringerLink / Bücher
22
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
12
Fokus Dienstleistungsmarketing
11
Springer eBook Collection / Business and Economics
10
The journal of services marketing
9
Journal of service management
5
Meffert-Marketing-Edition
5
The service industries journal
5
Basler Schriften zum Marketing
4
Focus Dienstleistungsmarketing
4
Gabler Edition Wissenschaft
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of service research
4
Journal of service research : JSR
4
Kohlhammer Edition Marketing
4
Reihe Dienstleistungsmanagement, Dienstleistungsmarketing
4
Schriften zu Marketing und Management
4
Services marketing quarterly
4
Lehrbuch
3
Meffert Marketing Edition
3
Research
3
Schriftenreihe Schwerpunkt Marketing
3
Springer Gabler Research
3
A Research Agenda for Service Marketing
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Business-to-Business-Marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Dienstleistungsmanagement : Jahrbuch
2
Dienstleistungsmanagement, Dienstleistungsmarketing
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
Forum Dienstleistungsmanagement
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
International journal of contemporary hospitality management
2
International journal of quality and service sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of services and operations management
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
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ECONIS (ZBW)
328
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1
Factors that influence the marketing of professional
services
Enerson, Meg
;
Mason, Roger B.
;
Corbishley, Karen M.
- In:
Investment management and financial innovations
13
(
2016
)
3
,
pp. 118-130
Persistent link: https://www.econbiz.de/10011666659
Saved in:
2
The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional
services
Mikolon, Sven
;
Kolberg, Anika
;
Haumann, Till
;
Wieseke, Jan
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
Saved in:
3
Motivating customers to adhere to expert advice in professional
services
: a medical service context
Seiders, Kathleen
;
Flynn, Andrea Godfrey
;
Berry, Leonard L.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
Saved in:
4
Die Beurteilung von Dienstleistungen : Grundlage für ein erfolgreiches Marketing am Beispiel Freier Berufe
Göbl, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001754354
Saved in:
5
A view from the street : an exploratory study of consumer attitudes toward offshoring of professional
services
in the United States
Koku, Paul Sergius
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 150-159
Persistent link: https://www.econbiz.de/10011343381
Saved in:
6
B2B content marketing for professional
services
: in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
7
An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
Saved in:
8
Low Budget Werbe-1x1 für Finanzdienstleister, Versicherungsmakler und Vermögensberater
Gmeiner, Alois
-
2014
Persistent link: https://www.econbiz.de/10010483911
Saved in:
9
The mediating effects of customers' intimacy perceptions on the trust-commitment relationship
Ponder, Nicole
;
Holloway, Betsy Bugg
;
Hansen, John D.
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10011445670
Saved in:
10
Wissensmarketing : strategische Entscheidungsoptionen für Anbieter von Wissen
Rode, Nils
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001541831
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