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Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti; Poursaeed, Mohammad Mehdi - In: International journal of e-business research : an … 11 (2015) 4, pp. 47-62
Persistent link: https://www.econbiz.de/10011398022
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Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
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The impact of Facebook presence on brand image
Coelho, Joana; Nobre, Helena; Becker, Kip - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
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Consumer brand engagement in social networking sites and its effect on brand loyalty
Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22
Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement. The aim of this research it to identify the determinants of consumer brand engagement...
Persistent link: https://www.econbiz.de/10012622473
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Influence of momentum effect on brand advocacy and brand loyalty in social networking sites
Sharma, Rahul; Verma, Rajesh - In: International journal of business and globalisation : IJBG 24 (2020) 2, pp. 201-211
Persistent link: https://www.econbiz.de/10012168690
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The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris; Massoud, Mazen; Dennaoui, Hassan; El … - In: Global business & economics review 26 (2022) 3, pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty - In: International journal of internet marketing and … 10 (2016) 3, pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
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The role of website quality and social ties EWOM in e-services adoption
Sharma, Himanshu; Aakash, Aakash; Aggarwal, Anu Gupta - In: Structural equation modeling approaches to e-service …, (pp. 268-298). 2019
Persistent link: https://www.econbiz.de/10012023189
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Consumer's online brand-related activities on the social network Instagram : an analytical view of the motivation for these activities
Nastisin, Ludovit; Korba, Peter; Pisar, Oliver - In: Marketing i menedžment innovacij : m&mi 13 (2022) 4, pp. 164-172
Persistent link: https://www.econbiz.de/10014250277