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Towards a unifying marketing approach through service

Baron, Steve (contributor) - 2010

Persistent link: https://www.econbiz.de/10008664676

The creation of the sub-discipline of services marketing

Baron, Steve (contributor) - 2010

Persistent link: https://www.econbiz.de/10008664678

The development of ideas for the marketing of services

Baron, Steve (contributor) - 2010

Persistent link: https://www.econbiz.de/10008664679

Deviant employees and dreadful service encounters : customer tales of discord and distrust

Patterson, Anthony; Baron, Steve - In: The journal of services marketing 24 (2010) 6, pp. 438-445

Persistent link: https://www.econbiz.de/10008749366

Editorial: Creating the service experience

Baron, Steve; Harris, Kim - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 1-3

Persistent link: https://www.econbiz.de/10003677245

A theatrical perspective on service performance evaluation : the customer-critic approach

Harris, Kim; Harris, Richard; Elliot, Dominic; Baron, Steve - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 477-502

Persistent link: https://www.econbiz.de/10009159923

Services marketing : text and cases

Baron, Steve; Harris, Kim; Hilton, Toni - 2009 - 3. ed.

Persistent link: https://www.econbiz.de/10003754631

Measuring internet retail service quality using E-S-QUAL

Rafiq, Mohammed; Lu, Xiaoming; Fulford, Heather - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1159-1173

Persistent link: https://www.econbiz.de/10009615204

Service recovery and service continuity

Baron, Steve (contributor); Elliott, Dominic (contributor); … - 2005

Steve Baron is Professor of Marketing at the University of LiverpoolManagement School, and Head of the Division of Marketing andInternational Business. He is Chair of the UK Academy of MarkingSpecial Interest Group for Services Marketing. His current researchinterests include the understanding...

Persistent link: https://www.econbiz.de/10012673210