Kim, Yoojin; Kim, Bo-Young - In: Journal of open innovation : technology, market, and … 6 (2020) 3/70, pp. 1-14
-based subscription service users as a medium. A survey was conducted among 434 subscription service users in Korea, with content … superiority, system quality, and service differentiation defined as key selection attributes based on a literature review. Upon … analysis, content superiority and service differentiation were found to have a positive effect on perceived value, which in …