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Why customers feel locked into relationships : using qualitative research to uncover the lock-in factors
Harrison, Mary P.; Beatty, Sharon E.; Reynolds, Kristy E.; … - In: Journal of marketing theory and practice 20 (2012) 4, pp. 391-406
Persistent link: https://www.econbiz.de/10009688905
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The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus; Beatty, Sharon E.; Evanschitzky, Heiner; … - In: Journal of retailing 90 (2014) 2, pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
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Understanding the relationships between commitment and voice : hypotheses, empirical evidence, and directions for future research
Beatty, Sharon E.; Reynolds, Kristy E.; Noble, Stephanie M. - In: Journal of service research : JSR 15 (2012) 3, pp. 296-315
Persistent link: https://www.econbiz.de/10009578290
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Customer-based corporate reputation : introducing a new segmentation criterion
Walsh, Gianfranco; Beatty, Sharon E.; Holloway, Betsy Bugg - In: Reputation Management, (pp. 151-161). 2011
Persistent link: https://www.econbiz.de/10009271984
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Examining the antecedents and consequences of corporate reputation : a customer perspective
Walsh, Gianfranco; Mitchell, Vincent-Wayne; Jackson, Paul R. - In: British journal of management : BJM 20 (2009) 2, pp. 187-203
Persistent link: https://www.econbiz.de/10003856003