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The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
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2
Co-creative gift systems within digital platforms
Ciampa, Isabella
;
Valck, Kristine de
- In:
Psychology & marketing
41
(
2024
)
10
,
pp. 2329-2341
Persistent link: https://www.econbiz.de/10015133758
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