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Digital transformation and marketing : a systematic and thematic literature review
Cioppi, Marco; Curina, Ilaria; Francioni, Barbara; … - In: Italian journal of marketing : ITJM 2023 (2023) 2, pp. 207-288
Persistent link: https://www.econbiz.de/10014330944
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The digital revolution in the travel and tourism industry
Pencarelli, Tonino - In: Information technology & tourism 22 (2020) 3, pp. 455-476
Persistent link: https://www.econbiz.de/10012310693
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Digital transition : what are the challeges facing small and medium-sized enterprises? : editorial
Pencarelli, Tonino - In: Piccola impresa : rivista internazionale di studi e ricerche (2022) 3, pp. 9-20
Persistent link: https://www.econbiz.de/10014259152
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The impact of digitalization on marketing activities in manufacturing companies
Conti, Emanuela; Camillo, Furio; Pencarelli, Tonino - In: The TQM journal : the international review of … 35 (2023) 9, pp. 59-82
Persistent link: https://www.econbiz.de/10014460338
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Exploring usage, expected benefits and perceived usefulness of social media in travel agencies : an empirical investigation in Italy
Splendiani, Simone; Dini, Mauro; Rivetti, Francesca; … - In: The TQM journal : the international review of … 35 (2023) 9, pp. 83-106
Persistent link: https://www.econbiz.de/10014460339
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Exploring the influence of digital communication tools on reputation and loyalty : a study of agri-food firms
Conti, Emanuela; Gabbianelli, Linda; Pencarelli, Tonino - In: Embracing Sustainability Management Through Excellence …, (pp. 75-89). 2024
Persistent link: https://www.econbiz.de/10014584556