Narrow search
Showing 1 - 10 of 425
Cover Image
The challenge of digital marketing
Wind, Jerry; Mahajan, Vijay - In: Digital marketing : global strategies from the world's …, (pp. 3-25). 2001
Persistent link: https://www.econbiz.de/10001599854
Cover Image
Economic perspectives on digital marketing
Barua, Anitesh; Desai, Preyas S.; Srivastava, Raj - In: Digital marketing : global strategies from the world's …, (pp. 102-129). 2001
Persistent link: https://www.econbiz.de/10001599860
Cover Image
The role of digitalization in SMEs' strategy development : the case of Sweden
Fjellström, Daniella; Osarenkhoe, Aihie; Pettersson, Tobias - 2020
Persistent link: https://www.econbiz.de/10012405896
Cover Image
Omnichannel marketing applications in game industry
Üstündağ, Mert - In: Managing customer experiences in an omnichannel world : …, (pp. 305-315). 2021
Persistent link: https://www.econbiz.de/10012492855
Cover Image
The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
Cover Image
Digital strategy implementation in marketing : new performance and risks
Gerasimenko, Valentina - In: Digital strategies in a global market : navigating the …, (pp. 13-27). 2021
Persistent link: https://www.econbiz.de/10013163670
Cover Image
Digital transformation of marketing strategy of Western firms in Chinese cosmetic market
Ponomareva, Elena Georgievna; Nozdrenko, Elena - In: Digital strategies in a global market : navigating the …, (pp. 229-241). 2021
Persistent link: https://www.econbiz.de/10013164206
Cover Image
Loyalty in crisis : evidence from Greece
Vlachos, Ilias P.; Skoumpopoulou, Dimitra - In: Strategic marketing in fragile economic conditions, (pp. 1-21). 2014
Persistent link: https://www.econbiz.de/10010416862
Cover Image
A framework for ecosystemic strategizing and change
Tsvetkova, Anastasia; Nokelainen, Tomi; Gustafsson, Magnus - In: Practices for network management : in search of …, (pp. 275-301). 2017
Persistent link: https://www.econbiz.de/10011634785
Cover Image
Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023
, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …
Persistent link: https://www.econbiz.de/10014516198