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Wirtz, Jochen
11
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
11
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1
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
2
Luxury in the digital age : a multi-actor service encounter perspective
Holmqvist, Jonas
;
Wirtz, Jochen
;
Fritze, Martin Paul
- In:
Journal of business research : JBR
121
(
2020
),
pp. 747-756
Persistent link: https://www.econbiz.de/10012417392
Saved in:
3
Corporate digital responsibility
Lobschat, Lara
;
Müller, Benjamin
;
Eggers, Felix
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 875-888
Persistent link: https://www.econbiz.de/10012420639
Saved in:
4
AI concierge in the customer journey : what is it and how can it add value to the customer?
Liu, Qing
;
Vakeel, Khadija Ali
;
Smith, Nicholas A.
; …
- In:
Journal of service management
35
(
2024
)
6
,
pp. 136-158
Persistent link: https://www.econbiz.de/10015208862
Saved in:
5
Viewpoint: cost-effective health care developments and research opportunities in China, India and Singapore
Wirtz, Jochen
;
Chen, Lin
;
Das, Gopal
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 461-466
Persistent link: https://www.econbiz.de/10013407537
Saved in:
6
Corporate digital responsibility (CDR) in the age of AI : implications for interactive marketing
Kunz, Werner H.
;
Wirtz, Jochen
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 31-37
Persistent link: https://www.econbiz.de/10014475060
Saved in:
7
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
8
How intelligent automation, service robots, and AI will reshape service products and their delivery
Wirtz, Jochen
;
Pitardi, Valentina
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 289-300
Persistent link: https://www.econbiz.de/10014330947
Saved in:
9
ChatGPT and service : opportunities, challenges, and research directions
Sigala, Marianna
;
Ooi, Keng-Boon
;
Tan, Garry Wei-Han
; …
- In:
Journal of service theory and practice
34
(
2024
)
5
,
pp. 726-737
Persistent link: https://www.econbiz.de/10015055448
Saved in:
10
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
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