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Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James W.; Dahl, Andrew J.; Schibrowsky, John A. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
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Artificial intelligence in healthcare : the value co-creation process and influence of other digital health transformations
Swan, Eric L.; Peltier, James W.; Dahl, Andrew J. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 109-126
Persistent link: https://www.econbiz.de/10014475085
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Gen Z's personalization paradoxes : a privacy calculus examination of digital personalization and brand behaviors
McKee, Kathleen M.; Dahl, Andrew J.; Peltier, James W. - In: Journal of consumer behaviour 23 (2024) 2, pp. 405-422
Persistent link: https://www.econbiz.de/10014507261
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Anticipatory value-in-use in early-stage digital health service transformations : how consumers assess value propositions before and after abrupt, exogenous shocks
Dahl, Andrew J.; Peltier, James W.; Swan, Eric L. - In: Journal of business research : JBR 163 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014303678