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The PPE industry in Italy during COVID-19 : supply chain disruption and the adoption of digital and social media in B2B firms
Hu, Lala - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2050-2063
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013455379
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How digital platforms affect the internationalisation of wine firms in China
Hu, Lala; Galli, Marta; Sebastiani, Roberta - In: International journal of retail and distribution management 52 (2024) 9, pp. 875-891
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015158241
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The acceleration of digital communications in the durable goods industry : a study on white goods firms after COVID-19
Hu, Lala; Olivieri, Mirko - In: The journal of business & industrial marketing 38 (2023) 7, pp. 1465-1478
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014314132
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Smart technologies use by SMEs in the hospitality industry : implications for customer interactions and organizational resilience
Pergelova, Albena; Beck, Shelley; Zwiegelaar, Jeremy; … - In: Contemporary Marketing Management for Tourism and …, (pp. 67-97). 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015117021