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The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A. - In: Journal of retailing 98 (2022) 1, pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
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The ability of Nash's theory of cooperative games to predict the outcomes of buyer-seller negotiations : a dyad-level test
Neslin, Scott A. - In: Management science : journal of the Institute for … 32 (1986) 4, pp. 480-498
Persistent link: https://www.econbiz.de/10001015270
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Decision process evolution in customer channel choice
Valentini, Sara; Montaguti, Elisabetta; Neslin, Scott A. - In: Journal of marketing 75 (2011) 6, pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
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The interrelationships between brand and channel choice
Neslin, Scott A.; Jerath, Kinshuk; Bodapati, Anand; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
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The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.; Heerde, Harald J. van; Neslin, Scott A. - In: Journal of marketing research : JMR 51 (2014) 5, pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
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Multichannel shopper segments and their covariates
Konuş, Umut; Verhoef, Peter C.; Neslin, Scott A. - In: Journal of retailing 84 (2008) 4, pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
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Key issues in multichannel customer management : current knowledge and future directions
Neslin, Scott A.; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 70-81
Persistent link: https://www.econbiz.de/10003833065
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Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen; Neslin, Scott A. - In: MSI reports : working paper series (2008) 1, pp. 25-45
Persistent link: https://www.econbiz.de/10003727166