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European retail research
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ECONIS (ZBW)
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Channel extension strategies : the crucial roles of internal capabilities and customer lock-in
Binder, Jochen
;
Herhausen, Dennis
;
Pernet, Nicolas
; …
- In:
European retail research
26
(
2012
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10009541447
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2
Steering customers to the online channel : the influence of personal relationships, learning investments, and attitude toward the firm
Herhausen, Dennis
;
Schögel, Marcus
;
Schulten, Matthias …
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 368-379
Persistent link: https://www.econbiz.de/10009541780
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3
Kunden erfolgreich dirigieren
Schulten, Matthias Bernhard
;
Schögel, Marcus
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
9
,
pp. 50-56
Persistent link: https://www.econbiz.de/10003875744
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4
Integrating bricks with chicks : retailer-level and channel-level outcomes of online-offline channel integration
Herhausen, Dennis
;
Binder, Jochen
;
Schloegel, Marcus
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 309-325
Persistent link: https://www.econbiz.de/10011309670
Saved in:
5
Konsumentenverwirrtheit in Mehrkanalsystemen : Identifikation der Ursachen, Konsequenzen und Reduktionsstrategien für Handelsunternehmen
Schögel, Marcus
- In:
Multichannel-Management
,
(pp. 39-54)
.
2010
Persistent link: https://www.econbiz.de/10014565760
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