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Distribution channel
Consumer behaviour
45
Konsumentenverhalten
42
Relationship marketing
31
Beziehungsmarketing
30
Social Web
22
Social web
22
Customer satisfaction
12
Service quality
12
Virtual reality
12
Virtuelle Realität
11
Online retailing
10
Online-Handel
10
Internet marketing
9
Kundenzufriedenheit
9
Narrative Methode
9
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9
Online-Marketing
9
Customer service
8
E-commerce
8
Einzelhandel
8
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8
Retail trade
8
Vertriebsweg
8
Viral marketing
8
Virales Marketing
8
Cognition
7
Kognition
7
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7
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6
Business-to-business marketing
6
Dienstleistungsqualität
6
Emotion
6
Kundenservice
6
Lieferantenmanagement
6
Marketing management
6
Marketingmanagement
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Ruyter, Ko de
8
Grewal, Dhruv
3
Wetzels, Martin
3
Cox, David
2
Feinberg, Richard A.
2
Gangstad, Elizabeth
2
Keeling, Debbie Isobel
2
Pelser, Jan
2
Warrington, Patricia T.
2
Beuningen, Jacqueline van
1
Daryanto, Ahmad
1
Eisend, Martin
1
Okazaki, Shintaro
1
Plangger, Kirk
1
Satornino, Cinthia B.
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of retailing
2
Contemporary research in e-branding
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Research memorandum / METEOR
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ECONIS (ZBW)
8
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1
Cooperating for service excellence in multi-channel service systems : an empirical assessment
Wiertz, Caroline
;
Ruyter, Ko de
;
Streukens, Sandra
-
2003
Persistent link: https://www.econbiz.de/10001780968
Saved in:
2
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
3
Multi-channel retailing and customer satisfaction : implications for E-CRM
Warrington, Patricia T.
;
Gangstad, Elizabeth
;
Feinberg, …
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 47-58)
.
2009
Persistent link: https://www.econbiz.de/10003950305
Saved in:
4
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Saved in:
5
Multi-channel retailing and customer satisfaction : implications for e-CRM
Warrington, Patricia T.
;
Gangstad, Elizabeth
;
Feinberg, …
- In:
Contemporary research in e-branding
,
(pp. 280-291)
.
2009
Persistent link: https://www.econbiz.de/10003778273
Saved in:
6
B2B channel partner programs : disentangling indebtedness from gratiude
Pelser, Jan
;
Ruyter, Ko de
;
Wetzels, Martin
;
Grewal, Dhruv
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 660-678
Persistent link: https://www.econbiz.de/10011422468
Saved in:
7
Deliberate learning as a strategic mechanism in enabling channel partner sales performance
Keeling, Debbie Isobel
;
Cox, David
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 113-123
Persistent link: https://www.econbiz.de/10012321920
Saved in:
8
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
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