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New product design under channel acceptance : brick-and-mortar, online-exclusive, or brick-and-click

Luo, Lan; Sun, Jiong - In: Production and operations management : an international … 25 (2016) 12, pp. 2014-2034

Persistent link: https://www.econbiz.de/10011628203

New Product Design Under Channel Acceptance : Brick-and-Mortar, Online Exclusive, or Brick-and-Click

Luo, Lan; Sun, Jiong - 2021

Many product markets today are characterized by the existence of a retailer (e.g., Home Depot, Toys R Us) that serves as gatekeeper of new product introductions. Recently, virtually all such retailers have established online stores to expand their shelf spaces as well as their customer bases. In...

Persistent link: https://www.econbiz.de/10013224063

Dynamic allocation of display advertising impressions in dual sales channels

Zhao, Yuxuan; Li, Xiangyong; Luo, Lan - In: Omega : the international journal of management science 131 (2025), pp. 1-22

Persistent link: https://www.econbiz.de/10015406661

Amplifying off-site purchases with on-site retail media advertising

Zenetti, German; Pauwels, Koen - In: Journal of interactive marketing 59 (2024) 4, pp. 329-346

Persistent link: https://www.econbiz.de/10015159119

Marketing's profit impact : quantifying online and off-line funnel progression

Wiesel, Thorsten; Pauwels, Koen; Arts, Joep - In: Marketing science 30 (2011) 4, pp. 604-611

Persistent link: https://www.econbiz.de/10009299495

Retailer pricing and competitive effects

Kopalle, Praveen K.; Biswas, Dipayan; Chintagunta, … - In: Journal of retailing 85 (2009) 1, pp. 56-70

Persistent link: https://www.econbiz.de/10003834502

Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment

Pauwels, Koen; Neslin, Scott A. - In: MSI reports : working paper series (2008) 1, pp. 25-45

Persistent link: https://www.econbiz.de/10003727166

Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment

Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197

Persistent link: https://www.econbiz.de/10011308952

The hare and the tortoise : do earlier adopters of online channels purchase more?

Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308

Persistent link: https://www.econbiz.de/10011309673

The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits

Zhang, Sha; Pauwels, Koen; Peng, Chenming - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 115-128

Persistent link: https://www.econbiz.de/10012060948