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Feedback Stackelberg equilibria in a dynamic game of advertising competition : a numerical analysis

Breton, Michèle - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 1-26). 1996

Persistent link: https://www.econbiz.de/10001319641

Stackelberg leadership in a marketing channel

Jørgensen, Steffen; Sigué, Simon Pierre; Zaccour, Georges - In: International game theory review 3 (2001) 1, pp. 13-26

Persistent link: https://www.econbiz.de/10001613993

Equilibria in an asymmetric duopoly facing a security constraint

Breton, Michèle; Zaccour, Georges - In: Energy economics 23 (2001) 4, pp. 457-475

Persistent link: https://www.econbiz.de/10001588909

A survey of game-theoretic models of cooperative advertising

Jørgensen, Steffen; Zaccour, Georges - In: European journal of operational research : EJOR 237 (2014) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10010378680

Feedback Stackelberg equilibrium strategies when the private label competes with the national brand

Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008

Persistent link: https://www.econbiz.de/10003786967

Inverted-U aggregate investment curves in a dynamic game of advertising

Lambertini, Luca; Zaccour, Georges - In: Economics letters 132 (2015), pp. 34-38

Persistent link: https://www.econbiz.de/10011431108

Inverted-U aggregate investment curves in a dynamic game of advertising

Lambertini, Luca; Zaccour, Georges - 2014

We revisit the relationship between market power and firms' investment incentives in a noncooperative differential oligopoly game in which firms sell differentiated goods and invest in advertising to increase the brand equity of their respective goods. The feedback equilibrium obtains under...

Persistent link: https://www.econbiz.de/10011729949

Subsidizing a new technology : an impulse Stackelberg game approach

Sadana, Utsav; Zaccour, Georges - 2024

Persistent link: https://www.econbiz.de/10015079841