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~subject:"E-commerce"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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How to succeed in the digital age : strategies from 17 top managers
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Leitfaden Online-Marketing ; [Bd. 1]
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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Customer-centric marketing strategies : tools for building organizational performance
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Handbook of social media management : value chain and business models in changing media markets
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Strategic customer relationship management in the age of social media
4
Computer-mediated marketing strategies : social media and online brand communities
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
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Customer Relationship Management : the ultimate guide to efficient use of CRM
3
Developing digital marketing : relationship perspectives
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Organizations and social networking : utilizing social media to engage consumers
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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Strategic uses of social media for improved customer retention
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Business ethics and the electronic economy
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Business ethics and the electronic economy : with 4 tables
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Business networking : shaping enterprise relationships on the Internet
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Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
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Die Potentiale der Internet-Ökonomie : neue Regeln bestimmen die digitale Wirtschaft
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Digital and social media marketing : a results-driven approach
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E-Commerce : Netze, Märkte, Technologien ; mit 33 Tabellen
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E-commerce trends for organizational advancement : new applications and methods
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ECONIS (ZBW)
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1
The king is naked : discovering that frequent customers may not be your best friend
Joia, Luiz Antonio
;
Sanz, Paulo Sérgio da Silva
- In:
Web technologies for commerce and services online
,
(pp. 135-148)
.
2008
Persistent link: https://www.econbiz.de/10003634201
Saved in:
2
Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali
- In:
Contemporary research in e-branding
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003778168
Saved in:
3
A framework for CRM e-services : from customer value perspective
Chang, Wei-Lun
;
Wu, Yu-Xin
- In:
Exploring the grand challenges for next generation …
,
(pp. 235-242)
.
2010
Persistent link: https://www.econbiz.de/10008900958
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4
Kundenkapitalbezogene Bewertung von Web 2.0-Portalen
Eichsteller, Harald
-
2007
Persistent link: https://www.econbiz.de/10003552001
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5
Social network marketing : customer value, CRM, and competitive actions
Doligalski, Tymoteusz
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 96-113)
.
2014
Persistent link: https://www.econbiz.de/10010241434
Saved in:
6
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 252-270)
.
2012
Persistent link: https://www.econbiz.de/10009703875
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7
Valuation of online social networks : an economic model and its application using the case of xing.com
Gneiser, Martin Sebastian
;
Heidemann, Julia
;
Klier, Mathias
- In:
Beiträge zum wertorientierten Kundenbeziehungsmanagement
,
(pp. 39-57)
.
2010
Persistent link: https://www.econbiz.de/10008938933
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8
A process model for best execution
Conte, Tobias
;
Burghardt, Matthias
- In:
Enterprise applications and services in the finance …
,
(pp. 15-31)
.
2008
Persistent link: https://www.econbiz.de/10003721639
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9
Transferring portfolio selection theory to customer portfolio management : the case of an e-tailer
Kundisch, Dennis
;
Sackmann, Stefan
;
Ruch, Markus
- In:
Enterprise applications and services in the finance …
,
(pp. 32-49)
.
2008
Persistent link: https://www.econbiz.de/10003721644
Saved in:
10
User-centered design and marketing : online customer value
Porter, Thomas W.
-
2006
Persistent link: https://www.econbiz.de/10003195453
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