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~subject:"EU-Staaten"
~subject:"Konsumentenverhalten"
~subject:"Rundfunkpolitik"
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EU-Staaten
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Rundfunkpolitik
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1,983
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1,381
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316
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233
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Kruse, Jörn
4
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4
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4
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
Bayerische Landeszentrale für Neue Medien
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Carnegie Commission on Educational Television
1
Central Treaty Organization
1
Centre National d'Etudes des Télécommunications <Paris>
1
Deutsches Institut für Wirtschaftsforschung
1
Economic Council of Canada
1
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1
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1
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1
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1
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1
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1
London School of Economics and Political Science
1
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1
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1
National Bureau of Economic Research
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8
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
6
Europäische Hochschulschriften / 40
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Studien zur Ordnungspolitik im Fernsehwesen
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
Discussion papers in economics and management / A / University of Reading, Department of Economics
2
Europäische Hochschulschriften / 5
2
Intereconomics : review of European economic policy
2
International and comparative broadcasting
2
Journal of East European management studies : JEEMS
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
R / Rand Corporation
2
Schriftenreihe der Landesmedienanstalten
2
Schriftenreihe europäisches Recht, Politik und Wirtschaft
2
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß der Europäischen Gemeinschaften
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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1
Beiträge, Dokumente, Protokolle zu Hörfunk und Fernsehen : Schriftenreihe d. Südwestfunks
1
Business history review
1
Cat. No EC 22-63/1979
1
Cmnd.
1
Collection des rapports officiels
1
College of Business working papers
1
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ECONIS (ZBW)
266
EconStor
3
USB Cologne (EcoSocSci)
2
Showing
1
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10
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271
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1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
3
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
4
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
5
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
6
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
7
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
8
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
9
Economia della televisione
Gambaro, Marco
;
Silva, Francesco
-
1992
Persistent link: https://www.econbiz.de/10000885519
Saved in:
10
Per una nuova riforma della RAI
Jacobelli, Jader
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000886322
Saved in:
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