Narrow search
Showing 1 - 5 of 5
Cover Image
Planned social change and the diffusion of innovation
Zaltman, Gerald; Bagozzi, Richard P.; Andreasen, Alan R.; … - 2018
Persistent link: https://www.econbiz.de/10011899968
Cover Image
Zaltman metaphor elicitation technique
Zaltman, Gerald; Venkatesh, Alladi; Hirschman, … - 2018
Persistent link: https://www.econbiz.de/10011899977
Cover Image
Consumer behavior research
Zaltman, Gerald; Barabba, Vincent P.; Johnston, Wesley J.; … - 2018
Persistent link: https://www.econbiz.de/10011900008
Cover Image
Marketing management
Zaltman, Gerald; Maclnnis, Deborah J.; Smith, Daniel C.; … - 2018
Persistent link: https://www.econbiz.de/10011900063
Cover Image
Marketing theory
Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018
Persistent link: https://www.econbiz.de/10011900067