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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam

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Einfluss olfaktorischer Reize auf das Kaufverhalten in Handelsagglomerationen

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How targeting affects customer search : a field experiment

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When should a retailer invest in brand advertising?

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When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability

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How retailers support consumers during the pandemic : Kaufland case study

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focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific … communication characteristics: safety, medical care, protection, family assistance. The present study focuses on the advertising …

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