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Mobile phone customer retention strategies and Chinese e-commerce

Peng, Jianping; Quan, Jing; Zhang, Shaoling - In: Electronic commerce research and applications 12 (2013) 5, pp. 321-327

Persistent link: https://www.econbiz.de/10010505472

Study of e-services quality and customer loyalty : a moderated mediation model of perceived switching cost and e-satisfaction

Deepika; Singh, Shashank Vikram Pratap; Sumanjeet Singh; … - In: International journal of business information systems : … 43 (2023) 4, pp. 528-541

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Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

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The influence of social presence on customer loyalty in emerging market retail industry : the mediating role of trust

Yeboah, Asiamah; Afrifa-Yamoah, Ebenezer - In: Journal of African business 25 (2024) 2, pp. 287-308

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OCL : online customer loyalty in the service industries : scale development and validation

Toufaily, Elissar; Fallu, Jean-Mathieu; Ricard, Line - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 269-298

Persistent link: https://www.econbiz.de/10011633641

Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers

Vasudeva, Savdeep - In: Strategies and tools for managing connected consumers, (pp. 46-69). 2020

Persistent link: https://www.econbiz.de/10012106733

Causal recipes for customer loyalty to travel agencies : differences between online and offline customers

Silva, Graça Miranda; Gonc̦alves, Helena Martins - In: Journal of business research : JBR 69 (2016) 11, pp. 5512-5518

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Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM

Tran, Gina A.; Strutton, David - In: Journal of retailing and consumer services 53 (2020), pp. 1-17

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Mobile commerce applications service quality in enhancing customer loyalty intention : mediating role of customer satisfaction

Nurul Fazleen Mohd Zariman; Norshima Humaidi; Muhammad … - In: Journal of financial services marketing 28 (2023) 4, pp. 649-663

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Behavioral Customer Loyalty in Online Shopping : The Role of E-Service Quality & E-Recovery

Mohammad Shafiee, Majid - 2018

Nowadays, the internet has become a suitable platform for the trade of products and services. Online shopping transactions are carried out without face-to-face contact; thus, various factors can affect customers' purchase intentions. In addition to aesthetics and ease of use, trust is a critical...

Persistent link: https://www.econbiz.de/10012918098

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