Internet auctions for consumer are among the most popular and most successful business models in electronic commerce. Research so far, however, has focused on prerequisites and consequences of auctions as a marketing intstrument of suppliers. Even though it is a key success factor from a...

Internet-Auktionen haben sich zu einem der erfolgreichsten Geschäftsmodelle im E-Commerce entwickelt. Die stetig steigende Anzahl von Auktionen beim Martkführer eBay zeugen von einer zunehmenden Beliebtheit solcher Auktionen. Doch welche Determinanten beeinflussen den Erfolg einer...

Internet auctions for consumers are among the most popular and most successful business models in electronic commerce. Research so far, however, has focused on prerequisites and consequences of auctions as a marketing instrument of suppliers. Even though it is a key success factor from a...