- Abstract
- 1. Introduction
- 2. A consumer-oriented framework of internet auctions
- 2.1 Definition of internet auctions
- 2.2 Business models
- 2.3 Shopping at an auction site
- 3. Previous research on auction customers
- 3.1 Auction theory
- 3.2 Consumer research
- 3.3 Internet user research
- 3.4 Conclusion from theories
- 4. Empirical study of auction customers
- 4.1 Method
- 4.2 Results
- 5. Discussion
- References
- Author
Persistent link: https://www.econbiz.de/10005869848