• Abstract
  • 1. Introduction
  • 2. A consumer-oriented framework of internet auctions
  • 2.1 Definition of internet auctions
  • 2.2 Business models
  • 2.3 Shopping at an auction site
  • 3. Previous research on auction customers
  • 3.1 Auction theory
  • 3.2 Consumer research
  • 3.3 Internet user research
  • 3.4 Conclusion from theories
  • 4. Empirical study of auction customers
  • 4.1 Method
  • 4.2 Results
  • 5. Discussion
  • References
  • Author
Persistent link: https://www.econbiz.de/10005869848