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~subject:"Electronic Commerce"
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What went wrong? : franchisors...
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Electronic Commerce
Franchising
49
Consumer behaviour
41
Konsumentenverhalten
31
Beziehungsmarketing
28
Relationship marketing
28
Australia
23
Brand management
20
Australien
19
Markenführung
16
Marketing management
13
Customer satisfaction
12
Marketingmanagement
12
Online retailing
11
Online-Handel
11
Internet marketing
10
Lieferantenmanagement
10
Online-Marketing
10
Social Web
10
Social web
10
Supplier relationship management
10
Dienstleistungsqualität
9
Kundenzufriedenheit
9
Service quality
9
Artificial intelligence
8
Künstliche Intelligenz
8
E-commerce
7
Social media
7
KMU
6
Motivation
6
SME
6
USA
6
United States
6
Value creation
6
relationship marketing
6
Advertising
5
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Weaven, Scott
5
Thaichon, Park
4
Frazer, Lorelle
2
Kremez, Zhanna
2
Quach, Sara
2
Alejandro, Thomas Brashear
1
Brown, James
1
Griffith, Denni Arli
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Herington, Carmel
1
Kozlenkova, Irina V.
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Palmatier, Robert W.
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Phau, Ian
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Steinhoff, Lena
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Surachartkumtonkun, Jiraporn
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Australasian marketing journal
1
European journal of marketing : EJM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing Intelligence and Planning Ser.
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
7
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1
The effects of e-commerce on franchising : practical implications and models
Kremez, Zhanna
;
Frazer, Lorelle
;
Thaichon, Park
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 158-168
Persistent link: https://www.econbiz.de/10012110326
Saved in:
2
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
3
E-retailing by banks : e-service quality and its importance to customer satisfaction
Herington, Carmel
;
Weaven, Scott
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1220-1231
Persistent link: https://www.econbiz.de/10009525798
Saved in:
4
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
5
Hybrid sales structures in the age of e-commerce
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Quach, Sara
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
3
,
pp. 277-302
Persistent link: https://www.econbiz.de/10011963025
Saved in:
6
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
7
Online Relationship Marketing : The Current Landscape and Future Developments
Brown, James
-
2020
Persistent link: https://www.econbiz.de/10013042889
Saved in:
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