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The effects of e-commerce on franchising : practical implications and models
Kremez, Zhanna; Frazer, Lorelle; Thaichon, Park - In: Australasian marketing journal 27 (2019) 3, pp. 158-168
Persistent link: https://www.econbiz.de/10012110326
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Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna; Frazer, Lorelle; Quach, Sara; Thaichon, Park - In: Journal of strategic marketing 30 (2022) 2, pp. 137-159
Persistent link: https://www.econbiz.de/10013170054