E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of...

Privacy concerns can greatly hinder consumers’ intentions to interact with a website. The success of a website therefore depends on its ability to improve consumers’ perceptions of privacy assurance. Seals and assurance statements are mechanisms often used to increase this assurance; however,...

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown websites. This study explores how less-familiar e-commerce websites can use branding alliances and website quality to increase the likelihood of initial consumer trust. We use the associative network...

Business-to-business electronic marketplaces (EMs) were hyped as the future of efficient supply chains and as essential to the growth of e-commerce, but in spite of this promise, many EMs failed in the first few years after 2000. Although numerous studies have involved EMs, little research has...

The Physical Internet (PI) is a holistic Supply Chain Management (SCM) concept that merges many relevant areas of current SCM research, including sustainability, effectiveness and efficiency of global value chains, information flows, as well as horizontal and vertical collaboration. Given the...

Although there is a large body of research on trust in e-commerce, a crucial gap is that extant studies have not examined the role of perceived enjoyment on trust in the presence of risk perception in Arab countries. In this paper, an online trust model is presented that exhibits the impact of...