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Using the Dirichlet model to predict how fashion brands compete and grow on eBay

Chowdhury, Shamim; Barker, Alicia; Trinh, Giang; … - In: Journal of consumer behaviour 21 (2022) 1, pp. 63-79

Persistent link: https://www.econbiz.de/10012813934

Resource-based model of e-business adoption in China : an empirical investigation

Voola, Ranjit; Carlson, Jamie; Wong, Ho Yin; Li, … - In: Journal of technology management in China 5 (2010) 3, pp. 227-244

Persistent link: https://www.econbiz.de/10008737978

From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment

Quach, Sara; Thaichon, Park - In: Journal of business research : JBR 81 (2017), pp. 163-172

Persistent link: https://www.econbiz.de/10011771667

Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms

Thaichon, Park; Quach, Sara - In: Journal of retailing and consumer services 33 (2016), pp. 82-91

Persistent link: https://www.econbiz.de/10011598664

The development and current trends of digital marketing and relationship marketing research

Le Dung; Nguyen, Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021

Persistent link: https://www.econbiz.de/10012585544

Igniting the flame with electronic word-of-mouth in digital marketing

Bu, Yi; Thaichon, Park; Parkinson, Joy - In: Developing digital marketing : relationship perspectives, (pp. 181-190). 2021

Persistent link: https://www.econbiz.de/10012586414

Developing digital marketing : relationship perspectives

Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the...

Persistent link: https://www.econbiz.de/10012642691

The effects of e-commerce on franchising : practical implications and models

Kremez, Zhanna; Frazer, Lorelle; Thaichon, Park - In: Australasian marketing journal 27 (2019) 3, pp. 158-168

Persistent link: https://www.econbiz.de/10012110326

Developing digital marketing : relationship perspectives

Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021 - First edition

Persistent link: https://www.econbiz.de/10012507766

Hybrid sales structures in the age of e-commerce

Thaichon, Park; Surachartkumtonkun, Jiraporn; Quach, Sara; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 3, pp. 277-302

Persistent link: https://www.econbiz.de/10011963025