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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
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Brand management
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Social Web
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Social web
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Beziehungsmarketing
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Marketing management
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Marketingmanagement
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Datenschutz
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E-commerce
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Innovationsakzeptanz
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Italy
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Business-to-business marketing
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Rita, Paulo
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Barbarossa, Camilla
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El Sawy, Omar A.
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Fortes, Nuno
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic business
1
International journal of internet marketing and advertising : IJIMA
1
MIS quarterly
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Determinants of e-brand attitude : a structural modeling approach
Vernuccio, Maria
;
Barbarossa, Camilla
;
Giraldi, Angelo
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 500-512
Persistent link: https://www.econbiz.de/10009528852
Saved in:
2
The impact of digital technology on relationships in a business network
Pagani, Margherita
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 185-192
Persistent link: https://www.econbiz.de/10011822068
Saved in:
3
An exploratory study into the determinants of adoption of mobile TV services : an integrated value perspective
Borges, Mónica S.
;
Rita, Paulo
;
Pagani, Margherita
- In:
International journal of electronic business
12
(
2015
)
1
,
pp. 70-94
Persistent link: https://www.econbiz.de/10011458103
Saved in:
4
The effects of privacy concerns, perceived risk and trust on online purchasing behaviour
Fortes, Nuno
;
Rita, Paulo
;
Pagani, Margherita
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 307-329
Persistent link: https://www.econbiz.de/10011858799
Saved in:
5
When and who do platform companies acquire? : understanding the role of acquisitions in the growth of platform companies
Miric, Milan
;
Pagani, Margherita
;
El Sawy, Omar A.
- In:
MIS quarterly
45
(
2021
)
4
,
pp. 2159-2174
Persistent link: https://www.econbiz.de/10012815062
Saved in:
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