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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
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Konsumentenverhalten
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Social Web
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Social web
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Internet marketing
6
Online-Marketing
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E-commerce
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Facebook
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Online retailing
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Online-Handel
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LinkedIn
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MANOVA
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Sharing economy
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Twitter
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YouTube
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internet marketing
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Advertising effects
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CHAID
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Decision Tree
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Economic congruity
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Environmental consciousness
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Hedonic congruity
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Holiday behaviour
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India
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Indian consumer behaviour
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Indien
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Innovation management
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Marketing
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Marketing management
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Marketingmanagement
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Metaverse
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Personality psychology
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Persönlichkeitspsychologie
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Share Economy
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Balakrishnan, Janarthanan
5
Balasubramanian, Senthil Arasu
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Dwivedi, Yogesh K.
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Manickavasagam, Jeevananthan
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Natarajan, Thamaraiselvan
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Alalwan, Ali Abdallah
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Aw, Eugene Cheng-Xi
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Chakraborty, Tanusree
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Cham, Tat Huei
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Chan, Hing Kai
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Foroudi, Pantea
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Hew, Jun-Jie
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Lee, Voon-Hsien
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Ooi, Keng-Boon
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Teck Ming Tan
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Asia Pacific journal of marketing and logistics
1
International journal of business information systems : IJBIS
1
International journal of internet marketing and advertising : IJIMA
1
International journal of value chain management : IJVCM
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Journal of business research : JBR
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ECONIS (ZBW)
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Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
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2
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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3
Exploratory tendencies in consumer behaviour in online buying across gen X, gen Y and baby boomers
Chakraborty, Tanusree
;
Balakrishnan, Janarthanan
- In:
International journal of value chain management : IJVCM
8
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011874863
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4
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
5
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Aw, Eugene Cheng-Xi
;
Cham, Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
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