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Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications
Zhou, Lianxi; Yang, Zhiyong; Hui, Michael K. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003980617
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Capabilities as a mediator linking resources and the international performance of entrepreneurial firms in an emerging economy
Lu, Yuan; Zhou, Lianxi; Bruton, Garry; Li, Weiwen - In: Journal of international business studies : JIBS ; an … 41 (2010) 3, pp. 419-436
Persistent link: https://www.econbiz.de/10003981548
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Introduction: Special issue on Brand equity, branding, and marketing communications in emerging markets
Kaynak, Erdener; Zhou, Lianxi - In: Journal of global marketing 23 (2010) 3, pp. 171-176
Persistent link: https://www.econbiz.de/10008652539
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Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures
Zhou, Lianxi; Barnes, Bradley R.; Lu, Yuan - In: Journal of international business studies : JIBS ; an … 41 (2010) 5, pp. 882-905
Persistent link: https://www.econbiz.de/10003993065
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The effects of early internationalization on performance outcomes in young international ventures : the mediating role of marketing capabilities
Zhou, Lianxi; Wu, Aiqi; Barnes, Bradley R. - In: Journal of international marketing 20 (2012) 4, pp. 25-45
Persistent link: https://www.econbiz.de/10009688885
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Entrepreneurial strategic posture and performance in foreign markets : the critical role of international learning effort
De Clercq, Dirk; Zhou, Lianxi - In: Journal of international marketing 22 (2014) 2, pp. 47-67
Persistent link: https://www.econbiz.de/10010382161
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Unpacking the relationship between young ventures' international learning effort and performance in the context of an emerging economy
De Clercq, Dirk; Zhou, Lianxi; Wu, Aiqi - In: International entrepreneurship and management journal 12 (2016) 1, pp. 47-66
Persistent link: https://www.econbiz.de/10011591205
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Unleashing the dynamics of product-market ambidexterity in the pursuit of international opportunities : insights from emerging market firms
Zhou, Lianxi; Xu, Shou-Ren; Xu, Hui; Barnes, Bradley R. - In: International business review : the official journal of … 29 (2020) 6, pp. 1-13
Persistent link: https://www.econbiz.de/10012421108
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Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng; Luo, Xueming; Slotegraaf, Rebecca J.; … - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 490-511
Persistent link: https://www.econbiz.de/10011306302