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Emotional information management and responses to emotional appeals

Taute, Harry A.; McQuitty, Shaun; Sautter, Elise Pookie - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 31-43

Persistent link: https://www.econbiz.de/10009302702

Perceived needs and emotional responses to brands : a dual-process view

Taute, Harry A.; Peterson, Jeff; Sierra, Jeremy J. - In: The journal of brand management : an international journal 21 (2014) 1, pp. 23-42

Persistent link: https://www.econbiz.de/10010234573

Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective

Sierra, Jeremy J.; Taute, Harry A.; Heiser, Robert S. - In: Journal of retailing and consumer services 19 (2012) 3, pp. 332-342

Persistent link: https://www.econbiz.de/10009541302

An examination of emotional information management in gift giving and receipt

Taute, Harry A.; Sierra, Jeremy J. - In: Psychology & marketing 32 (2015) 2, pp. 203-218

Persistent link: https://www.econbiz.de/10010527176

Brand tribalism in technology and sport : determinants and outcomes

Sierra, Jeremy J.; Taute, Harry A. - In: The journal of brand management : an international journal 26 (2019) 2, pp. 209-225

Persistent link: https://www.econbiz.de/10012060060

What motivates consumers to partake in cyber shilling?

Thakur, Ramendra; Hale, Dena; Summey, John H. - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 181-195

Persistent link: https://www.econbiz.de/10011884523

Impact of cognition, affect, and social factors on technology adoption

AlSaleh, Dhoha A.; Thakur, Ramendra - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 178-200

Persistent link: https://www.econbiz.de/10012140202

Alexa, may I adopt you? : the role of voice assistant empathy and user-perceived risk in customer service delivery

Coker, Kesha K.; Thakur, Ramendra - In: The journal of services marketing 38 (2024) 3, pp. 301-311

Persistent link: https://www.econbiz.de/10014515626

A Model of the Cognitive and Emotional Processing of Rhetorical Works in Advertising

Huhmann, Bruce A. - 2018

This book chapter develops an extensive model of the processing of rhetorical works (i.e., figurative language and visual rhetoric). The model synthesizes two theories - experimental aesthetics, which has explained the processing of creative works (e.g., art, geometric shapes, music, and product...

Persistent link: https://www.econbiz.de/10014223886

Does rhetoric impact advertising effectiveness with liking controlled?

Huhmann, Bruce A.; Albinsson, Pia A. - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1476-1500

Persistent link: https://www.econbiz.de/10009707879