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Using gamification to transform the adoption of servitization

Shi, Victor Guang; Baines, Tim; Baldwin, James; … - In: Industrial marketing management : the international … 63 (2017), pp. 82-91

Persistent link: https://www.econbiz.de/10011730124

Game on : engaging customers and employees through gamification

Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36

Persistent link: https://www.econbiz.de/10011422826

Is it all a game? : understanding the principles of gamification

Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 58 (2015) 4, pp. 411-420

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CGIP : managing consumer generated intellectual property

Berthon, Pierre R.; Pitt, Leyland F.; Kietzmann, Jan; … - In: California management review 57 (2014/15) 4, pp. 43-62

Persistent link: https://www.econbiz.de/10011373939

Service, emotional labor, and mindfulness

Wang, Emma; Berthon, Pierre R.; Leyland, Pitt; … - In: Business horizons 59 (2016) 6, pp. 655-661

Persistent link: https://www.econbiz.de/10011609830

CGIP : Managing Consumer Generated Intellectual Property

Berthon, Pierre R. - 2016

Two related trends characterize the recent past: value propositions are migrating from the physical to the informational, and value creation is shifting from firms to consumers. These two trends meet in the phenomenon of ‘consumer generated intellectual property' (CGIP). In this paper, we...

Persistent link: https://www.econbiz.de/10013003548