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Spectator rage as the dark side of engaging sport fans : implications for services marketers
Grove, Stephen J.
;
Pickett, Gregory M.
;
Jones, Scott A.
; …
- In:
Journal of service research : JSR
15
(
2012
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009521634
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Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
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The impact of perceived customer delight on the frontline employee
Barnes, Donald C.
;
Ponder, Nicole
;
Hopkins, Christopher D.
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 433-441
Persistent link: https://www.econbiz.de/10010472554
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