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When consumers love their brands : exploring the concept and its dimensions

Albert, Noe͏̈l; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1075

Persistent link: https://www.econbiz.de/10003766348

The significance of cognitive and emotional variables : toward a better understanding of brand relationships

Valette-Florence, Rita; Valette-Florence, Pierre - In: Delivering value in turbulent times : AMA Summer …, (pp. 422-430). 2012

Persistent link: https://www.econbiz.de/10010191480

"All you need is love" from product design value perception to luxury brand love : an integrated framework

Hemonnet-Goujot, Aurélie; Valette-Florence, Pierre - In: Journal of business research : JBR 139 (2022), pp. 1463-1475

Persistent link: https://www.econbiz.de/10013194473

Modeling and Measuring the Impact of Fear, Guilt and Shame Appeals on Persuasion for Health Communication : A Study of Anti-Alcohol Messages Directed at Young Adults

Merunka, Dwight; BECHEUR, Imène; Dib, Hayan; … - 2007

We study the effects of fear, shame and guilt on persuasiveness of anti-alcohol messages among young people. We experimentally test three distinct messages, each one focusing on one of the three negative emotions using a total sample of more than a thousand students. Results show that all three...

Persistent link: https://www.econbiz.de/10014026359

Integrating workplace affect with psychological contract breach and employees' attitudes

Arain, Ghulam Ali; Hameed, Imran; Farooq, Omer - In: Global business and organizational excellence : a … 31 (2011/12) 6, pp. 50-62

Persistent link: https://www.econbiz.de/10009615507

The role of brand love in consumer-brand relationships

Albert, Noel; Merunka, Dwight - In: The journal of consumer marketing 30 (2013) 3, pp. 258-266

Persistent link: https://www.econbiz.de/10009765037

Role of brand love in consumer brand relationships

Albert, Noël; Merunka, Dwight - In: Consumer brand relationships : meaning, measuring, managing, (pp. 15-30). 2015

Persistent link: https://www.econbiz.de/10011279727