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Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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Consumer attitudes revisited : a review of attitude theory in marketing research
Argyriou, Evmorfia; Melewar, T. C. - In: International journal of management reviews : IJMR 13 (2011) 4, pp. 431-451
Persistent link: https://www.econbiz.de/10009388174
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A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen; Melewar, T. C.; Chen, Junsong - In: Journal of strategic marketing 21 (2013) 4, pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
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Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen; Ekinci, Yuksel; Simkin, Lyndon; Melewar, T. C. - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
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Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh; Melewar, T. C.; Yen, Dorothy - In: The marketing review 14 (2014) 4, pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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Emotional value and brand attachment towards private label brands : the influence on value cocreation behaviour and customer engagement
Durmaz, Gulbin; Melewar, T. C.; Dennis, Charles; … - In: Advances in National Brand and Private Label Marketing …, (pp. 29-35). 2024
Persistent link: https://www.econbiz.de/10015077049
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The effects of physical environment design on the dimensions of emotional well-being : a qualitative study from the perspective of design and retail managers
Khaneja, Suyash; Hussain, Shahzeb; Melewar, T. C.; … - In: Qualitative market research : an international journal 25 (2022) 2, pp. 161-180
Persistent link: https://www.econbiz.de/10013380422
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Chapter 3 Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood
Zha, Dongmei; Foroudi, Pantea; Melewar, T. C.; Jin, Zhongqi - In: The Emerald handbook of multi-stakeholder communication …, (pp. 31-49). 2022
Persistent link: https://www.econbiz.de/10015393408