Emotional value and brand attachment towards private label brands : the influence on value cocreation behaviour and customer engagement
Gulbin Durmaz, T. C. Melewar, Charles Dennis, and Athina Dilmperi
| Year of publication: |
2024
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|---|---|
| Authors: | Durmaz, Gulbin ; Melewar, T. C. ; Dennis, Charles ; Dilmperi, Athina |
| Published in: |
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-69192-8. - 2024, p. 29-35
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| Subject: | brand attachment | customer engagement | emotional value | private label brands | Value co-creation behaviour | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Handelsmarke | Store brand | Emotion | Kundenwert | Customer value | Markenartikel | Brand | Betriebliche Wertschöpfung | Value creation | Markenimage | Brand image | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-69192-8_3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015077049