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Reassessing relationships in consumer markets : emotion, cognition, and consumer relationship intention
Fernandes, Teresa; Proença, João F. - In: Journal of relationship marketing : innovations & … 12 (2013) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10009745159
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Consumer brand engagement fostered by cause-related marketing in emotional and functional brands
Pereira, Diana; Silva, Joaquim; Casais, Beatriz - In: Journal of nonprofit & public sector marketing 36 (2024) 5, pp. 685-712
Persistent link: https://www.econbiz.de/10015191886
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Feelings generated by threat appeals in social marketing : text and emoji analysis of user reactions to anorexia nervosa campaigns in social media
Gomes, Rita Ferreira; Casais, Beatriz - In: International review on public and non-profit marketing 15 (2018) 4, pp. 591-607
Persistent link: https://www.econbiz.de/10011956164