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Impact of brand personality, perceived quality and perceived value on brand love : moderating role of emotional stability
Junaid, Muhammad; Hussain, Khalid - In: Middle East journal of management : MEJM 3 (2016) 4, pp. 278-293
Persistent link: https://www.econbiz.de/10011636927
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Nature of brand love : examining its variable effect on engagement and well-being
Junaid, Muhammad; Hussain, Khalid; Basit, Abdul; Hou, Fujun - In: The journal of asset management 27 (2020) 3, pp. 284-299
Persistent link: https://www.econbiz.de/10012298791
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Reviving consumer-alienation in the discourse of consumers' negativity
Junaid, Muhammad; Hou, Fujun; Hussain, Khalid - In: International journal of market research 61 (2019) 6, pp. 568-570
Persistent link: https://www.econbiz.de/10012172441
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One last scuffle before we cherish brand love forever
Junaid, Muhammad; Hussain, Khalid; Hou, Fujun - In: International journal of market research 61 (2019) 6, pp. 571-573
Persistent link: https://www.econbiz.de/10012172452
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Addressing the dichotomy of brand love
Junaid, Muhammad; Hussain, Khalid; Hou, Fujun - In: International journal of market research 61 (2019) 6, pp. 577-580
Persistent link: https://www.econbiz.de/10012172461
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Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair; Junaid, Muhammad; Zafar, Abaid Ullah; Li, … - In: Journal of retailing and consumer services 63 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
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Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad; Fetscherin, Marc; Hussain, Khalid; … - In: European journal of marketing 56 (2022) 12, pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
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Responsible brand leadership in services : fostering love, ethics, and empowerment
Junaid, Muhammad; Javed, Muzhar; Hussain, Khalid; … - In: The service industries journal 44 (2024) 9/10, pp. 686-709
Persistent link: https://www.econbiz.de/10015050115