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Volunteering as a mechanism to reduce guilt over purchasing luxury items
Jeong, Hyo-Jin; Koo, Dong-Mo - In: The journal of product & brand management 24 (2015) 7, pp. 758-769
Persistent link: https://www.econbiz.de/10011416940
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Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
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Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
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The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction
Moon, Sun-Jung; Costello, John P.; Koo, Dong-Mo - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 246-271
Persistent link: https://www.econbiz.de/10011689794
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Affective motives to play online games
Bae, Joonheui; Koo, Dong-Mo; Mattila, Pekka - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 174-184
Persistent link: https://www.econbiz.de/10011572131