Purpose – The purpose of this research is to focus on the internationalisation process and experiences of Korean theatre companies. Factors investigated include cultural issues impinging on production values and the roles of entrepreneurial thinking and creativity. An analysis of impacting...

This paper offers some thoughts on the current state of play in creative thinking and practice, and how we as entrepreneurial marketers might embrace an alternative methodology in order to promote an improved understanding of business.

Purpose – The focus of this paper is the interrogation of an artistic approach with the purpose of understanding entrepreneurial marketing. Design/methodology/approach – This is a conceptual paper although the evaluation is grounded in prior quantitative and qualitative research in...

Drawing on existing research on e‐business and the smaller firm, this paper presents a review of the literature and the formulation of a conceptual framework of adopting an e‐business approach. Macro‐factors, industry sector, firm and managerial motivations and attitudes are examined, and...

A previous paper by the authors drew on existing research on e‐business and the smaller firm, developed a conceptual model and a set of research propositions. This paper analyses a series of qualitative, in‐depth interviews of owner/managers of smaller firms in central Scotland in order to...

Purpose – This paper reports a study of the craft sector in a remote area of Scotland. The objective is to understand what has made the sector in Orkney relatively successful, and whether elements of best practice can be transferred to other parts of Scotland and the UK....

Purpose – The purpose of this paper is to evaluate an alternative methodological approach to researching international entrepreneurship which mirrors the creativity of successful entrepreneurial organisations. Design/methodology/approach – The biographical approach discussed overcomes the...

Surveys the literature on internationalisation research and identifies a number of theoretical and practical inadequacies in terms of current theory’s ability in describing behaviour of the smaller firm. A range of internationalisation theories are discussed, from their historical provenance...

Purpose – The purpose of this paper is to consider the methodological limitations of existing dominant research paradigms in entrepreneurship research. In order to encourage the use of little used methodologies to create higher quality data, an alternative approach is proposed whereby data...