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ABSTRACTCompetitive pressure and desire for success drive enterprises in general to involve in knowledge acquisition and dissemination activities that are becoming increasingly significant in the rapid changing and globalising economic world. In addition, with the increased mobility of...
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Purpose – The purpose of this paper is to reflect on whether entrepreneurship is the way forward for marketing. Design/methodology/approach – The approach is to reflect on work undertaken in the area and to make some additional contemporary observations. Findings – Together, both...
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Purpose – The purpose of this paper is to offer a perspective on the economic performance of small to medium‐sized enterprises' (SMEs') innovation and education in the context of entrepreneurship. Design/methodology/approach – A wide ranging narrative supported by examples. Findings –...
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Purpose – This study aims to focus on how SMEs have been researched in the first 12 years of the new millennium and published in JRME between 2000 and 2011. There have been many studies on how SME owner/managers do business, their decision-making processes and ways of delivering marketing...
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