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In recent years, the born global (BG) companyhas begun to gain prevalence in the world market.However, the limitedresearch that exists regarding born globals indicates that they act differentlythan other global firms.This study illuminates the characteristics,locations, motivations, development,...
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Although marketing activities are vital for new ventures (NVs) to ensure growth and survival, previous research is silent on how to organize them in firms' infancy. The entrepreneurship literature focuses on which marketing activities to perform in NVs but not on how to organize these...
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