Narrow search
Showing 1 - 4 of 4
Cover Image
Lost or just at a crossroads : is entrepreneurship the way forward for marketing?
McAuley, Andrew - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 161-166
Persistent link: https://www.econbiz.de/10009507689
Cover Image
Using the concept of resilience to explain entrepreneurial success in China
Sun, Jing; Buys, Nicholas; Wang, Xinchao; McAuley, Andrew - In: International journal of management & enterprise … 11 (2011) 2/4, pp. 182-202
Persistent link: https://www.econbiz.de/10009658959
Cover Image
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Cover Image
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468